LOCATION: Cultivated Synergy - 2901 Walnut St
EVENT CATEGORY: Main Calendar
PAST DATES AND TIMES
- Tue, Sep 17, 2019 - Fri, Sep 20, 2019
Sept 17, 10–11:30am:
Capitalizing on CBD: Get Funded, Invested, and Grow Your Biz
With 10x growth expected in 2019, this is the year of CBD! Wondering how to get started, funded, invested or comply with regulations in this rapidly expanding market? Learn how to capitalize on the CBD opportunity, navigate the corporate, financing and regulatory landscape and get products onto store shelves and to consumers. Expert panelists:
- Jennifer Rosenthal, partner and head of KO Law Firm’s food, beverage and CPG practice
- Carole Buyers, co-founder/managing partner, BIGR Ventures, one of the first institutional CBD investors
- Marshall Custer, partner, Husch Blackwell’s Cannabis team
- John Simmons, co-founder, Weller, a CBD food and beverage company that has raised outside capital
Sept 18, 2–3:30pm:
Building Brand Value, Lessons Learned from the CBD Industry
Chief Marketing Officer, Chris Van Dusen has been focusing Balanced Health Botanicals (BHB) marketing efforts by allocating $20 million to their strategy in 2019. BHB is using this budget for trade show attendance, creating and trademarking the #CBDMOVEMENT, and implementing innovative techniques. This strategy has proven successful as BHB has grown from five to over 100 employees and finished 2018 as a $40 Million company.
Chris will share how he stays focused on democratizing CBD and making BHB the largest supplier of hemp-derived CBD in the U.S. through their marketing.
Attendees will learn how to position their company, brand message and marketing in a positive light to garner interest and growth.
Sept 19, 12–1:30pm:
How to Create Award-Winning Designs for the Cannabis Industry
This will be an educational panel discussion between an award-winning dispensary architectural firm, a technology specialist for the industry and a product & retail design consultant. Topics discussed are at intersection of luxury products, cannabis retail trends and exceptional technology experiences that support modern cannabis retailers and enthusiasts.
Sept 20, 10–11:30am:
Cannabis: The Perfect Market Size Test Tube
In this discussion with leading cannabis business executives, we'll talk about how the cannabis industry is paving the way for traditional markets to adopt new and innovative technologies and processes. As the most regulated industry in the world, custom solutions are being developed to meet the unique requirements related to maintaining a compliant chain of custody, managing a diverse workforce, handling the challenges associated with money movement, and more. Cannabis is the perfect market size test tube that has been surviving with very little, yet has proven to be creating lean, mean, revenue producing machines. What can we learn from the growth of cannatech solutions? Where are we already seeing cannabis-specific technology drive outside industry change? What does the future of cannatech look like?
Sept 20, 12–1:30pm:
Using Events Marketing to Find New Audiences and Drive Sales
Oftentimes we think of events marketing as a branding play. Though events do spread brand awareness, a targeted, focused event can also help startups to break into new markets, make inroads with new audiences, and increase revenue.
In this session we will talk though:
- Choosing events based on your target audience
- Conferences vs. customer events
- Impactful in-event demos, messaging, and activities
- Nurturing a post-event audience list
- Balancing ‘providing value’ with ‘selling’ at events
- Measuring event ROI
Join us to learn how to take your events marketing strategy to the next level in order to find new audiences and drive sales.