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The Story Of is passionate about honoring nature through floral design. For us, this means pursuing environmentally friendly design — including sourcing seasonally and locally while employing sustainable methods.

As an ode to natural seasonality and a means to minimizing waste, we utilize floral at all stages of its life cycle - taking what may be traditionally wasted and using it as a beautiful expression of its life. We also embrace diversity in product - foraged, experimental, unexpected flowers and botanicals give our designs a fresh and distinctive flare.